Niche-built B2B outbound

Get a lead engine built for your niche.

AI studies your product and drafts 10 ICP hypotheses. Our experts review them, check 20 market sources for relevant companies and signals, then test before scaling. For selected niches, we agree on a monthly lead target and guarantee it upfront.

Check my niche and lead target See how it works

20market sources
checked

10ICP hypotheses
reviewed

Thenscale what the
market validates

12 published international case studies ↗Including 38 leads from 16+ tested hypotheses for Itexus.

Your niche-specific outbound systemHuman reviewed

From product to pipeline

AI researches your product

Offer, customers, proof and competitors

Experts review each ICP hypothesis

Who buys, why now, and what makes them fit

Find companies by signals

Funding, hiring, company profile, location

Write, launch, learn

Human-sounding emails; improve from replies

Company dataStartup & fundingJobsGoogle Maps

Personalized email · Illustrative

Signal: Hiring sales reps
Audience: Recently funded B2B SaaS

Subject: Building your next sales channel

Hi Jordan,

I saw your team is hiring across sales after a recent funding round. That's often when founders start looking for a repeatable way to reach the next set of customers.

We help teams test focused outbound by audience before scaling it. Is building that channel a priority right now?

Best,
Your team

✓Signal-led. Reviewed before launch.

Proof from Polza Agency

Different markets. Different hypotheses.

12 international campaigns, each shaped around a specific buyer, signal, market and offer.

FinTech / SaaSUS + Europe

Tested 16+ market and buyer hypotheses; used company news to personalise outreach.

38 leads · 4 months

Reputation techUS + Europe

Used low Google ratings as a visible need signal; led with the prospect's public reputation issue.

32 leads · first sale on day 3

Network hardwareUSA

Targeted ISPs, network integrators, telecom teams and security installers by use case.

Sales closed · first month

$150 ticket per sale.

B2B paymentsInternational

Segmented companies by cross-border payment context and likely finance owner.

12 leads · email outreach

Mobile marketingUS + Europe

Focused on active app teams with a current growth or ASO priority; localised the angle.

14 leads · first month

BeautyTechB2B

Translated specialist equipment into business value for clinics and wellness operators.

14 leads · 2 months

Industrial adhesivesUSA

Built segments around distributor, manufacturing and professional workshop use cases.

15 leads · 6 weeks

Legal operationsUAE

Loya

Used email + LinkedIn to reach service providers and operating companies around deadline risk.

10 leads · first month

Technology servicesUK

Axisage

Narrowed the ICP and replaced a broad agency introduction with concise service angles.

12 leads · first month

Market makingInternational

b-r-group

Targeted crypto projects and token teams with an active liquidity need.

19 leads · one month

Enterprise softwareB2B

Profitsol

Reached commerce companies where 1C support and development are operationally critical.

12 leads · one month

Hospitality equipmentUSA

Kitchen No More

Focused on hotels and offices with a clear 24/7 food-access use case.

20 leads · US market

These are Polza Agency campaign results, not OutreachOS self-serve product results. Lead counts and timelines are shown as published in each case.

Simple process. Built around your market.

Product → hypotheses → signals → human emails → leads.

We connect the steps instead of handing you another disconnected lead list or email-writing tool.

AI researches your product

It studies what you sell, your proof, competitors, and the customers you already win.

Experts review ICP hypotheses

We check who may buy, what problem they have, and why reaching them now makes sense.

Find companies by signals

We combine company data with clues like hiring, funding, industry, size, and location.

Send and learn

We write relevant email sequences, launch them with review, then learn from replies.

20 sources, grouped by signal

We choose the sources that fit your market; coverage varies by niche.

Company databases

Company name, website, industry, and size from an open People Data Labs dataset.

Best for: B2B company filters

Startup & funding lists

YC company directory and companies identified through SEC-reported funding data.

Best for: growing startups

Hiring signals

Fresh sales, business development, and partnership roles aggregated from 47 job sites.

Best for: teams investing in sales

Google Maps

Our own US business finder, including public contact details such as phone and email.

Best for: local US businesses

We find public company emails on company websites and check deliverability. We do not use LinkedIn or purchased contact databases in this workflow.

Not another generic AI SDR

AI is not the strategy. Your niche is.

A general-purpose AI tool cannot know the right audience and buying signals for every business out of the box. We use AI to assemble a focused outbound workflow around your market, backed by Polza's four years of B2B work.

✓Research your offer and the customer types it can serve.
✓Choose a small set of clear, testable ICP hypotheses.
✓Match each segment to the sources and signals that can find it.
✓Use human review before email campaigns go live.

Example research signalsILLUSTRATIVE

Recently raised a round

Possible reason: new growth targets and pressure to build pipeline.

Timing

Hiring sales roles

Possible reason: the company is investing in a repeatable sales motion.

Need

Clear customer segment

Possible reason: a specific buyer and business problem are visible.

Fit

Where this approach fits best

Some niches have better signals than others.

We check the reachable market, offer economics, available data, and qualification criteria before agreeing to a guaranteed monthly target.

Promising starting points

These segments map naturally to the data sources and signals available in the current workflow.

B2B SaaS and startups: funding, company profile, and growth stage
B2B agencies and services: clear ICP, case studies, and niche positioning
Sales-led companies: fresh SDR, sales, or business development hiring
US local businesses: clinics, auto services, and other map-listed niches

We qualify before we promise

A target is guaranteed only when the niche can support it and both sides agree on the definition.

Agree what counts as a qualified lead
Confirm geography, audience, and monthly volume
Set the target before the campaign starts
Some niches won't qualify for a guarantee

Start with your niche

See if your market qualifies for a lead guarantee.

We'll review your offer, the audience you want, and whether the available sources can reach enough qualified companies to set a realistic monthly target.

What we'll agree upfrontYour ICP and lead definitionMonthly lead target for the nicheSources, campaign scope, and qualification rules

A few straight answers

Clear scope. Clear promise.

The workflow is evolving. Here's what the first engagement looks like today.

Is this a self-serve SaaS product?

Not yet. OutreachOS supports the research and campaign workflow, while Polza's team helps configure and review the first tests. We are automating more of the process over time.

Does AI write and send everything automatically?

AI helps research companies and prepare tailored drafts. A human reviews the approach, and the team currently helps configure and activate campaigns.

Do you guarantee a number of leads?

For selected niches, yes. We first confirm the audience, geography, lead definition, and reachable volume, then agree the monthly target before launch. We don't apply one generic guarantee to every market.

Who is behind OutreachOS?

OutreachOS is built by the team at Polza Agency, drawing on four years of B2B client work in lead generation and outreach.

Tell us what you're selling.

Share your website and we'll start with the audience question.